March is over

So March is over, not because it is April 3, but because the Men's NCAA Basketball Tourny ended. UF once again showed Ohio State who's the boss in a title game. What does this mean for the ad agencies? Sweeps! After the NCAA tournament, one of the highest ranking sports events in ad dollars, April sweeps approaches. By this time new campaigns should be ready to be launched. Also, MLB kicked off this weekend. I don't know of a stadium in the country that doesn't have a major alcohol sponsor. Last year, on the Lexus Level in Turner Field, Bacardi launched major Mojitos specials. April showers bring May flowers, but this April it might be raining money.