Groups

I forget sometimes that not every person thinks the same. I working at the bar this past weekend when several people, who were not from this country kept ordering Bacardi. This was great since I am researching the company currently. It made me think of Bacardi's marketing. Instead of using the same company to hit different target markets, it uses a company for young people, a company for black people, a company for every person you can think of. I think this is smart, a jack of all trades can only have such know-how on one topic. A master will know the best way to do things.