Important Lesson

In the new age of media, we in the field of public relations won't be watching tv, we won't be sifting through print media looking for clips, we will be monitoring the internet for comments. Now in the age of blogs, anyone can say anything about you. This is quite different from the time, not but a few years ago, where you usually only had to worry about what writers or reporters were saying. Using Technorati, it showed me what I have to look forward too, a mess! When searcing for Bacardi, which I feel is a very well known brand, I got stories of couples on a walk seeing condems and Bacardi bottles. Many results were in different languages, and the worst stories of people getting completely trashed off of Bacardi. Not the best for Bacardi's image, which is why it is important to monitor this kind of stuff.