Sponors

After running in the Gainesville Marathon this past week, I got to thinking about sponorship. There were TONS of sponors that made this race possible. I feel it is important, not only to get the company's name out there, but its a good way to practice corporate social responsibility.
Bacardi, the company that I said who has the best positioning to produce "bar in a bag", sponors events quite frequently. This is yet another reason why I have decided that company's marketing and public relations department works quite well together.