As I often think of new things that would improve the life for students, sometimes a change is all that is needed. One night my friends and I were thinking of a way the alcohol industry could bring something new to the table. The idea we came up with was called "Bar in a Bag". It is really nothing more than a cocktail that can be mixed together by pouring an inter-locked bottle system. It can be re-sealed like a soda bottle as to make sure you don't have an open container.
The best company to spearhead this idea is Bacardi. Their work in the promotions department really makes them stand out when it comes to trying new things. The Mojito campaign has turned out quite well for them.
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